Tired of Avoiding the Conversations You Know You Need to Have?
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Let’s be honest, leading people isn’t easy. Navigating tough conversations even harder.
If you’ve ever walked out of a meeting thinking “I should have said something,” or watched a performance issue drag on because you didn’t know how to address it without making things worse—you’re not alone.
You’re Not the Problem. But Your Habits Might Be.
Most leaders don’t avoid difficult conversations because they don’t care. They avoid them because:
✔ They don’t want to damage trust.
✔ They don’t want to look like a jerk.
✔ They’re not sure their decisions will be supported.
✔ They’re afraid of saying the wrong thing and making it worse.
But here's the truth: Avoiding conflict doesn’t protect your team—it prolongs the pain.
What’s Really Going On?
Every team problem that keeps you up at night can usually be traced back to a conversation that should have happened but didn’t. And it’s not your fault. Most of us were taught that conflict is a big problem to be avoided. The truth: Conflict is never the real problem. The real problem is mismanagement! And when we avoid, we are unconsciously mismanaging.
Most of us were never taught how to handle conflict productively. Instead, we unconsciously mismanage conflict by:
✔ Delaying and hoping it’ll fix itself.
✔ Dropping subtle hints.
✔ Working every problem into an “annual review.”
✔ Sugarcoating feedback so it doesn’t sting.
✔ Keeping quiet so we don’t “rock the boat.”
✔ Working around people instead of with them.
✔ Moving the problem person to a different department.
Over time, those coping strategies become habits. And those habits create the conflict and workplace drama you’ve been trying to avoid.
Your Brain Is Wired for Avoidance—But You Can Rewire It
Neuroscience shows that what we practice, we strengthen.
The more you avoid hard conversations, the more your brain wires that in as “safe.” But that wiring can be changed.
You can train yourself to have hard conversations with clarity, calm, and confidence.
You can coach your team in a way that increases performance and accountability.
That’s What the Performance Coaching Model Is All About
The Performance Coaching Model is a step-by-step digital course designed for real leaders who deal with real people—and real problems. You’ll get a simple, practical and repeatable framework for initiating conversations that get results, with 9 powerful skills to use in many different situations.
You’ll learn how to:
✔ Prepare using the Leadership Clarity Tool
✔ Stay in charge of the conversation
✔ Keep the conversation positive and forward moving
✔ Redirect non-productive conversations
✔ Identify and overcome resistance
Doesn’t Require Hours of Time
This proven method won’t eat up your time. Each micro-lesson is 5 minutes or less designed for immediate use. Equipped with learning guides and quizzes, you can spend less than ten minutes a day, or immerse yourself with a deep dive to assure you’re comprehending the lessons.
Your clarity and confidence will dramatically increase with practice, and will last you a lifetime, no matter what your leadership position. Best of all, these relationship focused methods don’t make your employee into an enemy but into a collaborative team member who is eager to improve with your coaching skills. Instead of “Nipping drama in the bud.”
Never Replay Failures Again
After taking this course, you’ll understand why your previous conversations didn’t sustain after the first, second or third conversation. You’ll know how to get to the root of any problem. You’ll never have to replay these failures in your mind or in real life, ever again.
 Normally $749 — Today Just $249 for the First 25 Enrollments before June of 2025
Secure your spot before the price increases!
Ready to Stop Avoiding and Start Leading?
Turn discomfort into clarity. Turn stress into strategy.
Start the course today and finally have the conversations you’ve been avoiding.
Enroll Now
Proven Framework
Use a structured approach to navigate tough conversations.
Essential Skills
Master nine key coaching skills for leadership growth.
Practical Application
Apply real-world strategies to foster accountability.
